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I founded Familiarize because I believe the old model of building products we think customers need and flogging them through advertising is dead.

More about Familiarize

I’m Adam and I hate waste: time, money, food, stuff.

We cut waste by only producing what we know people want to buy.

Not by merely understanding what our customers need, but by involving them in what we are building, our products, our brands, our businesses.

I have faith that if we listen to the customer and work with them, we will build better products. and if we deliver what we promise, we will build demand for our business.

Shifting our view of the customer from “external buyer of our products” to “partner, co-developer”. Being invited into their lives, to work side-by-side in a shared mission to solve a problem, that once removed, adds value to someone’s life.

I want Familiarize to help businesses innovate with their customer. Helping them deeply connect with empathy and genuine curiosity to come together to create positive change.

To build faster, reduce risk and cut waste yes, but even more importantly, to help another person solve a problem.