Consultancy
Sometimes you need a helping hand, a coach or someone to run your customer discovery and experiment programme.
An hour or two with a Familiarize Consultant could save you tens, maybe hundreds of hours building the wrong thing.
Five focus areas to help you make progress fast
Struggle & Progress
A structured method of understand your customer's pain and where they want to get to.
360° Customer view
Identify the main influences on your customer - work and play - and how to validate them.
Jobs to be done
What job is your customer hiring your product to do - and four forces on your customer's decision-making.
Hypothesis-building
Develop measurable hypotheses you can validate yes/no to build Your Own Data.
Experimentation
Set up and run a wide range of experiments to validate your hypotheses fast.
Case studies
Read how we've been able to help clients get unstuck and make progress - sometimes in just an hour...
Finding a new customer
The client was struggling to find product market fit after a year of marketing her product. Through deep focus on customer pain points and some quick experiments, she found a new target and has since built traction.
"Adam helped us see a target customer we'd missed that has since proved much more receptive to our product."
Sarah, Co-founder, Energy startup
Building a robust experimentation plan
The client had run a successful discovery interview programme, but needed to build data through a different set of experiments to validate her idea.
"Familiarize gave us a new approach to derisking innovation in a structured and unbiased way."
Patricia, CEO, Energy scale-up
Prioritising who to focus on
One founding team had so many ideas they were stuck, unable to make progress. Working individually to define the customer problem and then sharing as a team helped them see which customer needed their help most.
""We were all over the place until we spent an hour with Adam on finding the customer most in pain."
Liesel, Co-founder, Fintech startup
Pivoting with confidence
A startup approached Familiarize struggling with a failing offer. We helped the founder identify what seemed to be validated, build new hypotheses and set a new direction.
"Adam brought objectivity to what looked like failure and helped us see what customers liked and routes to pivot."
Nathaniel, Founder, B2C startup