Most businesses fail, most products fail and the main reason is lack of market, so revenue dries up, investors lose interest and you can't recruit. It's a tremendous when the likelihood is you just didn't find the right customer.
Familiarize can help - with structure, tools and tips. And our experiment engine helps you validate what you learn, so you build data and build confidence.
If you're struggling to understand your target customer - or want some help, drop me a line - I'd love to help you out.