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Most businesses fail, most products fail and the main reason is lack of market, so revenue dries up, investors lose interest and you can't recruit.  It's a tremendous when the likelihood is you just didn't find the right customer.

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Familiarize can help - with structure, tools and tips.  And our experiment engine helps you validate what you learn, so you build data and build confidence.

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If you're struggling to understand your target customer - or want some help, drop me a line - I'd love to help you out.