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Tips, tools and ideas from Familiarize
Tools to help discover, validate and enrol your customer
This is your resource center to help you build deeper, more valuable relationships with your customers.
Each week I will add more to help you build deeper, more valuable relationships with your customers.
Scattergun benefits
Always start with a problem your customer would love to solve but cannot.
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Label the pain
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Pick away at the pain
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Find the triggers.
Scattergun
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Benefits evaluation tool
Stop guessing at which of your product benefits matters most to your customer. Use this tool to help, then get out and validate with real customers.
Jobs To Be Done
Always start with a problem your customer would love to solve but cannot.
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Label the pain
-
Pick away at the pain
-
Find the triggers.