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Tips, tools and ideas from Familiarize

Tools to help discover, validate and enrol your customer

 

This is your resource center to help you build deeper, more valuable relationships with your customers.

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Each week I will add more to help you build deeper, more valuable relationships with your customers.

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Scattergun benefits

Always start with a problem your customer would love to  solve but cannot.

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  1. Label the pain

  2. Pick away at the pain

  3. Find the triggers.

Scattergun

Scattergun

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Benefits evaluation tool

Stop guessing at which of your product benefits matters most to your customer.  Use this tool to help, then get out and validate with real customers.

Jobs To Be Done

Always start with a problem your customer would love to  solve but cannot.

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  1. Label the pain

  2. Pick away at the pain

  3. Find the triggers.