Validate your idea and find real customers
Got an idea, but not sure about your customer? Confused by customer discovery?
With 70% products failing and most businesses not lasting beyond year 1, it’s worth increasing the odds that that’s not you. Familiarize can show you how.
Cut your startup failure rate by working through your customer's struggle for free by joining Familiarize..
Familiarize is a monthly subscription to help you validate your idea and find your customer, through Discovery, Validation and Enrolment.
A structured, easy to use workflow to help define your customer, their struggle and how you can help. With reports to share with the team, partners and investors.
A funnel to nurture your customer relationships though emails, A/B tests, surveys etc so the people you meet for research become co-developers, buyers and advocates.
"Working with Familiarize took the seemingly daunting and complex effort of client discovery and made it intuitive, accessible and exciting."
"If I’d used Familiarize a year ago, I’d have pivoted my business much earlier and saved a lot of time and money"
"We all want to put the customer at the centre of our businesses - Familiarize actually helps make that happen"
What our customers say
How it works
Find your customer fast
Familiarize is a simple, structured workflow, with helpful videos and tips, to get clear about your customer, their pain and how your idea can help. Something you can dip in and out of, that stores everything you’re learning in one place.
Run simple experiments to validate your understanding
Familiarize provides the tools to survey and interview potential customers to validate what you learn in discovery. All your experiment data in one place, with a dashboard that shows where you’re more confident about your customer – and the gaps you need to close.