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If your growth has stalled or you're struggling to scale, you need a new customer formula.

Redefine your new customer formula with Familiarize, a forensic approach to finding your customer and getting back to growth.


Almost all businesses face the same challenges at some time as they mature.


Finding new customers seems harder than it used to be

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Struggling with scale

What worked to get you this far doesn’t seem to work as you scale

Poor return on marketing

A scattergun approach with escalating acquisition costs

The solution to all these problems lies in a forensic approach to understanding your customer and redefining your new Customer Formula

How it works

1. Diagnosis

A forensic, data-driven approach to understanding today’s customer problem completed with a blend of internal and customer interviews, analysis of customer data (won, lost, lapsed) and competitor landscape.

  • Client brief

  • Customer and staff interviews

  • Customer data interrogation

2. Formulation

Definition of today’s customer formula and what needs to change.  New customer formula definition and rationale.  Identification of potential new target customers who match the profile.

  • Build old and new formulae

  • Define rationale

  • Identify matching profiles

3. Validation

Strategy and support to validate and refine new customer formula using available channels, beginning with potential target customers.

  • Experiment strategy

  • Nurturing tactics

  • Client support

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Patricia Vega
Quantum New Energy

"The Familiarize framework centred around the job the customer needs done is a true GPS to validate
product-market fit"


Nathan Johnson-Paul

"We all want to put the customer at the centre of our businesses - Familiarize actually helps make that happen."

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Alex Kerst

"Familiarize gave us the data and insights to pivot our product - away from what the founding team wanted to what the customers wanted."

What business owners like you say about Familiarize

Meet Leyla

With Familiarize, you can redefine your new customer formula to help you successfully go to market, grow and scale.

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