Most businesses don't really understand their
They sit in offices designing products for customers they've never met
Most businesses build what they hope a customer will buy
They prefer to take a risk that they know best, rather than involve their customer and co-create.
Most businesses over-spend on customers to find their customer
They accept low clickthrough on expensive ads rather than patiently build a loyal fan base.
Quantum New Energy
"The Familiarize framework centred around the job the customer needs done is a true GPS to validate
"We all want to put the customer at the centre of our businesses - Familiarize actually helps make that happen."
"Familiarize gave us the data and insights to pivot our product - away from what the founding team wanted to what the customers wanted."
How it works
Familiarize leads you through a series of simple steps to define your customer. Collaborate with your team using playbooks, tools and tips to build a richer profile based on real people and why they need your help.
Familiarize helps you and your team identify gaps in your understanding, build hypotheses, run experiments and share everything you learn about your customer.
Familiarize helps you connect with your customer - invite them to co-develop with you, hear your ideas, watch them use your products and build a fan base of people looking for your solutions.
Get going now
For a short period only, Familiarize will offer a Get To Know Your Customer Accelerator for just £199.
What do I get?
4 x one-to-one coaching sessions, guiding you and your team through customer discovery, validation and enrolment
Access to the Familiarize tool to store your customer insights and validation, as well as manage your workflow
Templates and guides to help you accelerate your learning
Within a month you will have defined your customer, found your customer, validated your product and be on track to convert them to buying customer.